I'm a marketing consultant for B2B service firms in India.

Most B2B services firms I meet are far better at their work than at marketing it. They can't answer three questions cleanly: how are we different, what exactly are we selling, and how do we reach the right buyers on purpose. Twenty years of positioning, brand work, and lead generation have convinced me those three questions are most of the job. Answer them properly and sales stops being a mystery.

My route here wasn't a straight line. I started in a research lab at GE, testing whether a new plastic could survive commercial production. The machines did the work, and I learned what a real system looks like. Then patents and competitive strategy. Then an intellectual-property firm I built and exited, and marketing brands after that. The common thread was always the same: finding the pattern inside a business that its founder is too close to see.

I've sold my own work all along, so I know from the inside what a thin pipeline feels like. I work with founders directly, one engagement at a time, from Bangalore. I don't run a team you'll never meet or hand you to an account manager: when you work with me, you work with me.