About Anoop Kurup
I fix foundations, not funnels.
Most marketing consultants start with tactics. I start with a question: Why isn't what you're doing working?
Usually, the answer has nothing to do with marketing.
How I got here
I didn't start in marketing. I started in research.
Five years at GE Global Research
Working on water purification and clean energy technologies. My job was to understand problems deeply before proposing solutions. To separate symptoms from root causes. To see what others were missing.
Five years running an IPR firm
Helping companies understand competitive landscapes, protect innovations, and make strategic decisions about where to invest. We built something valuable enough that it got acquired.
Then I moved into marketing
Not because I loved campaigns or content — but because I kept seeing the same pattern: smart founders with real expertise, struggling to grow. Not because they lacked skills. Because they lacked clarity.
They were trying to market everything they knew, instead of solving one clear problem for one clear audience.
That's when I realised: marketing problems are rarely marketing problems. They're clarity problems dressed up in marketing clothes.
Business Clarity Architect
The work I do now
I work with expert-founders of services businesses — consultants, agencies, trainers, professional services firms. People who've built real expertise over 10+ years but find themselves stuck. Dependent on referrals. Unable to grow beyond their network.
The Pattern
They've tried marketing. It didn't work. So they assume they're bad at marketing, or their industry is different, or they just need to find the right tactic.
But the problem isn't tactics. It's that they're trying to fix Layer 3 when Layer 1 or 2 is broken.
That's where I come in.
I use the Business Clarity Architecture™ — a diagnostic framework that identifies where growth is actually stuck. Is it Strategy? Positioning? Conversion? The answer determines what to fix — and in what order.
I don't run your marketing. I don't build your funnels. I help you see what's actually broken, then help you rebuild the foundation so that whatever marketing you do actually works.
What I believe
The principles behind the work
Clarity before tactics.
Too many businesses jump straight to execution — content plans, ad campaigns, lead magnets — without understanding who they serve, what makes them different, or why anyone should care. Tactics amplify whatever's already there. If there's no clarity, there's nothing to amplify.
Sequence matters.
You can't fix Conversion if Positioning is broken. You can't fix Positioning if Strategy is unclear. Most founders try to solve problems at the wrong layer. That's why "marketing doesn't work."
Foundations compound. Tactics don't.
A quick hack might get you a short-term bump. A solid foundation keeps working as you grow. I'm not interested in growth hacks. I'm interested in clarity that compounds.
Expertise isn't enough.
Being great at what you do doesn't mean clients will find you. Expertise needs clarity to become visible. Otherwise, you're the best-kept secret in your industry.
Referrals are wonderful — but not a strategy.
If your growth depends on who happens to mention you this month, you don't have a growth system. You have a network. Networks plateau. Clarity compounds.
Who I work with
The founders I'm built to help
Expert-founders of services businesses.
Consultants, agencies, trainers, professional services firms. People who sell expertise, not products. Businesses built on knowledge and relationships.
10+ years of experience, 5+ years in business.
You're not new to this. You've built something real. But growth has stalled, and you're not sure why.
Solo or small teams.
Typically working alone or with 2–3 people. No large corporate structure. Decisions happen fast when clarity exists.
Based in India, usually Bangalore.
Though the work happens remotely. What matters is the fit, not the location.
NOT in IT/Software.
I work with knowledge services and professional services. If you're building software products, I'm probably not the right fit.
Who I'm not for
Honesty saves everyone time
If you want someone to run your marketing — hire an agency. I fix foundations, not funnels.
If you're looking for quick hacks — we won't be a good fit. I build things that last.
If you're not willing to question assumptions — the diagnosis process requires honesty about what's not working. If you've already decided you know the answer, you don't need me.
If you want a cheerleader — I'll tell you what I see, not what you want to hear. Kind, but honest.
The Business Clarity Architecture™
The diagnostic system I use to identify where growth is stuck
Layer 3
Conversion
"How do they become clients?"
Lead generation · Offers · Pricing · Sales process
Layer 2
Positioning
"Why should they choose you?"
Differentiation · Messaging · Category ownership
Layer 1
Strategy
"Where do you play?"
Target market · Problem focus · Service scope
The Insight
Most founders try to fix Conversion when the problem is in Strategy or Positioning. Better tactics won't help if the foundation is cracked.
The sequence matters. We diagnose first. Then fix in order.
How I work
Three ways to engage
Diagnose
Clarity Diagnosis Session
For founders who aren't sure what's actually broken. A 60-minute session to audit your Clarity Stack and identify the real problem.
Learn moreBuild
Clarity Sprint
For founders who know what's broken and want to fix it. A 4–8 week intensive to rebuild Strategy, Positioning, or Conversion.
Learn morePartner
Ongoing Advisory
For founders who want a thinking partner as they grow. Monthly retainer with regular sessions and async access.
Learn moreA few things about me
Beyond the work
I'm based in Bangalore. I've been here long enough to understand how business actually works in India — relationship-driven, value-conscious, reputation-sensitive.
I co-host a podcast called "Click, Brand, and Beyond" with Nisha Prakash. We talk about digital marketing, business building, and life from the perspective of small business owners. India-centric viewpoints, practical conversations.
I read more than I should. I think in systems. I believe most problems have already been solved somewhere — you just need to find the right analogy.
I'm not on social media constantly. I don't post for the sake of posting. When I write, it's because I have something to say.
Let's find out what's actually broken
If you're an expert-founder stuck in referral dependence, wondering why marketing isn't working, let's have a conversation.
Book a Clarity Diagnosis CallNo pitch. No pressure. Just clarity.