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Practical strategies and frameworks to scale your service business. Real insights from 200+ client engagements.
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Professional services solution
From AIDA to AI: Turn Frameworks into Marketing Workflows
Transform classic messaging frameworks like AIDA into AI workflows that create consistent, on-brand content at scale.
A LinkedIn Content System That Scales Without Burnout
Design an idea pipeline, batching cadence, and repurposing rhythm that compounds reach while reducing daily effort.
The MQL-SQL Handshake: Fixing the Drop-Off
Align definitions, SLAs, and handovers so leads aren't lost between marketing and sales.
Offer Architecture: The Backbone of a Predictable Lead Engine
Turn scattered services into a laddered offer suite that shortens sales cycles and raises close rates for professional service businesses.
The Positioning Matrix for B2B Services
Map your services against pain, urgency, and value to find a defendable, premium position in your market.
Pricing Signals: What Your Rates Tell Prospects
Use pricing to reinforce your positioning, not sabotage it—without competing on discounts.
Do Followers on Social Media Translate Into Future Clients?
Is the follower count on social media just a vanity metric or do they convert to clients? Answering with question with some experiments I conducted on Linkedin.