Case Studies
When the offer was the problem.
Eight B2B services firms, each stuck selling capability instead of an outcome. Here is what changed when the offer became something a stranger could understand and buy.
From past consulting engagements. Each firm is anonymised at the client's request.
Advertising / Outdoor Media
From "We Do Everything" to One Campaign a Stranger Could Buy
Referral-dependent, sells scattered services, no productised entry point
Read the caseCorporate Video / Film Production
Out of the Editing-Rate Trap
Commoditised as "just a video editor"; vague ICP collapses price
Read the caseBranding / Creative Agency
Breaking the Feast-and-Famine Cycle
Project feast-and-famine; founder is the only seller; no repeatable pipeline
Read the caseCorporate Training / Communication Skills
From "Communication Skills" to "Speak Like a Leader"
Generic "communication skills" training is a commodity HR struggles to fund
Read the caseLegal Services (boutique commercial law firm)
A Law Firm That Could Finally Be Bought, Not Just Referred
Pure referral dependence; no productised offer; partner-bound selling
Read the caseBusiness Consulting / Advisory
From Generic Growth Consultant to Family-Business Succession Specialist
Generic "business growth consultant" is undifferentiated and hard to sell
Read the caseBranding / Design Agency
The Branding Agency With No Brand of Its Own
Brand experts with no brand of their own; judged on aesthetics and price
Read the caseAdvertising Creative / Performance Agency
From a Few Big Clients to Many Small Ones
Dependent on a few large clients; built to fulfil briefs, not own outcomes
Read the caseIs your offer the problem?
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