Fix Your Marketing
Your marketing isn't broken. It's just scattered. I help professional services and tech-enabled businesses fix their marketing by creating clarity, focus, and a repeatable system for generating leads.
Fix Your Marketing
Professional services solution
Why Most Marketing Doesn't Work
It's not about effort. It's about structure.
Most businesses don't fail at marketing because they lack effort. They fail because of these systematic issues:
Scattered & Generic Messaging
Prospects can't quickly understand what makes you different from competitors, leading to longer sales cycles and price-based competition.
Tactics Without Strategy
Teams post on LinkedIn, run ads, and create content without a unified plan that connects these activities to business goals.
Over-Reliance on Referrals
Growth becomes unpredictable and vulnerable to market changes, economic downturns, or key relationship dependencies.
Disconnected Tool Experiments
AI and new tools are added without integration into systematic workflows, creating more complexity instead of efficiency.
Weak Follow-Up Systems
Qualified prospects who aren't ready to buy immediately are lost, while competitors capture these opportunities.
Inconsistent Content & Visibility
Sporadic posting and content creation means prospects forget about you between interactions, while competitors who show up consistently capture mindshare and opportunities.
The outcome? Campaigns that fizzle out, growth that feels random, and leaders stuck in the weeds. Marketing feels like chaos. Teams work harder but see diminishing returns.
The Lead Machine Method™: Core Principles
My approach is built on three foundational principles that transform scattered marketing into systematic growth.
Strategy First
Clarity on positioning, messaging, and customer journey comes before campaigns.
Systems Thinking
Marketing should run like a machine: structured, consistent, and scalable.
AI as an Enabler
AI makes execution faster, cheaper, and more consistent—while keeping human creativity at the center.
How The Lead Machine Method™ Works
A systematic 5-step process that takes you from scattered tactics to predictable growth.
Diagnose
Understand your business model, customer journey, and current marketing challenges.
Define
Clarify positioning, messaging, and differentiation that resonates with your ideal clients.
Design
Create a marketing system that connects strategy with AI-enabled execution.
Deploy
Implement workflows, templates, and tools with your team for consistent execution.
Scale
Measure, refine, and expand the system so it grows without overwhelming your team.
What Makes This Different
Most marketing approaches focus on tactics or tools. The Lead Machine Method™ starts with strategy and builds systems that last.
Traditional Marketing Approach:
- Campaign-focused
- Tool-dependent
- Requires constant management
- Results are unpredictable
The Lead Machine Method™:
- System-focused
- Strategy-driven
- Scales with minimal oversight
- Delivers predictable results
For Leaders
Confidence that marketing is running on a repeatable system, not random effort. You're no longer stuck in daily firefighting.
For Teams
Clear playbooks, AI-powered workflows, and messaging frameworks make execution faster and less stressful. Everyone knows what to do, and why.
The difference is structure. When marketing operates as a system rather than a collection of campaigns, it becomes an asset that compounds over time.
How I'll Fix Your Marketing
Instead of more tactics, you need strategic clarity and systematic execution. When we work together, we'll build a clear, structured marketing engine that transforms scattered efforts into predictable growth.
Clarifies Your Positioning & Messaging
We'll define exactly what makes you different from competitors and craft messaging that resonates with your ideal clients. You'll have clear value propositions, compelling case studies, and conversation frameworks that make prospects say 'this is exactly what we need' instead of shopping around on price.
Maps Your Complete Customer Journey
We'll design every touchpoint from first contact to closed deal, ensuring no prospects fall through the cracks. You'll have systematic follow-up sequences, nurturing campaigns, and conversion pathways that guide leads forward automatically, even when your team is focused on delivery.
Builds Repeatable Lead Generation Systems
We'll identify the most effective channels for your business and create sustainable workflows that generate qualified leads consistently. This includes content strategies, AI-powered automation, referral systems, and partnership development—all working together to reduce your dependence on any single source.
I Work Best With:
Over 200+ engagements, I've discovered which types of businesses get the most transformative results from systematic marketing approaches.
Not every business is ready for what I do. The companies that see dramatic improvements share three characteristics: they value expertise over price, they're willing to invest in systems that compound over time, and they understand that sustainable growth comes from consistent execution, not silver bullets.
Professional Service Firms
Beyond Referrals
Marketing agencies, law firms, consulting practices, training companies, and specialized B2B services firms with 10-50 employees. These are businesses built on expertise and relationships, but they've hit the ceiling of what referrals alone can deliver. They need systematic approaches to demonstrate thought leadership, build authority, and generate predictable demand without compromising their professional reputation.
Typical results: 40-60% increase in qualified leads within 90 days, 25-35% improvement in close rates through better positioning.
Tech-Enabled Businesses
Scale Without Chaos
SaaS companies, IT service providers, digital agencies, and productized service businesses experiencing rapid growth or planning for it. These companies understand technology but struggle with marketing systems that can keep pace with their ambitions. They have solid products and early traction but need marketing processes that scale efficiently and generate qualified leads consistently.
Typical results: 50-80% reduction in sales cycle length, 3x improvement in marketing-qualified lead conversion rates.
Consultants & Experts
Systematic Growth
Independent professionals, boutique consultancies, and subject matter experts earning $150K+ annually who are ready to scale beyond personal capacity. These are recognized experts in their fields who've outgrown the feast-or-famine cycle of networking and referrals. They want to build personal brands and systematic lead generation that attracts ideal clients automatically.
Typical results: 2-3x increase in inbound inquiries, 50-70% improvement in project value and client quality.
What You'll Walk Away With
Concrete deliverables designed to transform your marketing from scattered tactics into a systematic growth engine.
A Clear Marketing Strategy
A comprehensive 20-page strategic blueprint that defines your unique market position, target customer segments, competitive differentiators, and growth priorities. This isn't generic advice—it's a custom roadmap aligned to your specific business goals, market realities, and competitive landscape that your entire team can execute with confidence.
Positioning & Messaging Frameworks
Proven messaging templates and positioning statements that eliminate the guesswork from your communications. You'll receive value proposition frameworks, elevator pitches, website copy guidelines, and sales conversation scripts—all crafted to resonate with your ideal clients and differentiate you from competitors.
A 12-Month Lead Generation Plan
A detailed, month-by-month execution plan that prioritizes the most effective channels for your business. Includes content calendars, campaign workflows, budget allocations, AI automation setups, and performance benchmarks—everything needed to generate consistent, qualified leads without overwhelming your team.
Templates & Workflows
Ready-to-use templates and documented processes that accelerate execution and ensure consistency. You'll get email sequences, social media templates, content briefs, prospect research workflows, and AI prompt libraries—plus training materials so your team can implement everything effectively.
Ready to Build Your Lead Machine?
You don't need more tactics. You need a system. Let's transform your scattered marketing into predictable growth.
Work With Me