How to find your Ideal Clients
go deep into finding and understanding your ideal clients—the foundation of any successful marketing strategy.
How to find your ideal clients
Most service firms either target "everyone" or are forced to work with "ideal referrals. Finding the right clients seem like a herculean task. It is not, if you understand some basics of where to search, whom to target, and when to target them.
What We Cover:
1. Niche vs. Community
Understanding the critical difference and why targeting a niche allows you to command premium prices
2. Beyond Personas
Why traditional buyer personas are biased and what to use instead for real customer understanding
3. Jobs-to-Be-Done (JTBD) Framework
Discover what customers are really "hiring" your service to accomplish, covering:
- Functional needs (what they need to get done)
- Emotional needs (how they want to feel)
- Social needs (how they want to be perceived)
Key Insights:
Relevant leads are more valuable than thousands of irrelevant ones. This session shows you exactly how to identify who your ideal clients are and where to find them.
About the Presenter:
Anoop Kurup has helped over 200 professional service firms transition from referral-dependent to systematic marketing, achieving average lead increases of 40-60% within 90 days while maintaining or improving client quality.