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Why Do Indian B2B Buyers Take 12 Weeks to Decide... Then Choose Someone Else?

Discover the psychology behind why sophisticated Indian buyers hesitate, and the proven strategies that turn skepticism into confidence.

October 31, 2025 • 7:30 PM IST
90 minutes

How to Convert Cautious Indian B2B Service Buyers

Are you tired of "great meetings" that go nowhere?

You deliver an impressive pitch. They nod along. They ask smart questions. They say they're interested. Then... silence. Or worse: "We need to think about it."

If you're selling professional services—consulting, coaching, advisory, agencies, to Indian B2B buyers, you've lived this frustration.

In this webinar, you'll learn exactly why sophisticated Indian buyers hesitate despite needing your help, and more importantly, the specific strategies to transform that hesitation into confident decisions.

What You'll Learn

1. The Five Invisible Barriers Blocking Every B2B Sale

Discover the psychological barriers hidden in your buyer's mind. From ROI anxiety to implementation fears. And why addressing features and benefits completely misses the mark. You'll learn to diagnose which barrier is stalling each deal and deploy the precise strategy to overcome it.

2. The Trust Formula That Turns Skeptics Into Believers

Learn the three-pillar framework that Indian B2B buyers use to evaluate credibility. You'll understand why credentials alone fail, how to leverage social proof effectively, and the power of radical transparency in a trust-deficit market. It's a practical audit you can use immediately.

3. Seven Conversion Strategies That Double Your Close Rate

Get the exact playbook used by top-performing consultants and agencies: from building industry-specific proof and designing risk-reversal structures to mastering multi-stakeholder sales. Each strategy includes real examples and implementation steps you can use immediately.

4. How to Navigate the Multi-Stakeholder Maze

Stop losing deals to "committee decisions." Learn how to map stakeholders, address each person's concerns, create champion-enabling materials, and present to decision committees with confidence.

Key Takeaways:

  • The Buyer Psychology Framework - Understand the 5 barriers that stop buyers from saying yes, even when they need your help
  • The Trust-Building System - A practical checklist to audit and build all three pillars of credibility
  • Risk-Reversal Templates - Ready-to-use guarantee structures, pilot approaches, and phased engagement models
  • Objection Handling Playbook - Word-for-word scripts for the 10 most common objections in B2B service sales

Who Should Attend:

✓ Consultants and advisors selling to Indian businesses (₹50K - ₹50L deal size)
✓ B2B service agencies frustrated with long sales cycles
✓ Coaches and trainers struggling with buyer objections
✓ Founders of professional services firms who want predictable revenue
✓ Sales teams selling complex, intangible services

What's Included:

  • 60-minute live training
  • Interactive Q&A session
  • Follow-up recording access

Your Instructor:

Anoop Kurup has helped 200+ professional service firms build marketing systems that deliver 40-60% more qualified leads within 90 days.

Topics Covered

Understanding the modern Indian B2B buyer's decision-making psychology
The 5 hidden barriers that kill deals
The Trust Formula
Risk-reversal strategies that remove buyer hesitation
Multi-stakeholder navigation

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Webinar Details

Duration
90 minutes
Format
Live + Q&A

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