AI and marketing systems
What AI actually changes about getting clients, and what it does not. Systems first, tools second.
AI and marketing systems · 4 posts
AI Marketing Consultant: What to Hire One For
What an AI marketing consultant should actually do for a B2B services firm, where AI earns its place in marketing, where it does not, and the questions to ask before you hire one.
AI for Client Acquisition: What Actually Works
AI will not replace your judgement, but it will remove the grunt work from getting clients. Where AI genuinely helps a B2B services firm, and where it quietly ruins trust.
Why B2B Service Businesses Struggle With AI Adoption: It's a Business Model Problem
Most B2B service founders aren't resisting AI; they're protecting a system that's worked for years. Here's what actually needs to change.
From AIDA to AI: Your Old Frameworks Are the Brief
AIDA and PAS are not dated theory. They are the structure an AI needs to stop producing mush. A framework is a brief; without one, a model writes about nothing.
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